Populuxe Scenery and Lighting

populuxe--cover
Books Ruined

Stage Scenery and Lighting by Samuel Selden and Hunton D. Sellman, revised edition (New York: F.S. Crofts & Co., 1940)

Populuxe by Thomas Hine (New York: Alfred A. Knopf, 1986)

7.75" x 9.75"
2013
"Populuxe is a synthetic word, created in the spirit of the many coined words of the time. Madison Avenue kept inventing words like "autodynamic," which described a shape of car which made no sense aerodynamically. Gardol was an invisible shield that stopped bullets and hard-hit baseballs to dramatize the effectiveness of a toothpaste. It was more a metaphor than an ingredient. Slenderella was a way to lose weight, and maybe meet a prince besides. Like these synthetic words, Populuxe has readfly identifiable roots, and it reaches toward an ineffable emotion. It derives, of course, from populism and popularity, with just a fleeting allusion to pop art, which took Populuxe imagery and attitudes as subject matter. And it has luxury, popular luxury, luxury for all. This may be a contradiction in terms, but it is an expression of the spirit of the time and the rationale for many of the products that were produced. And, finally, Populuxe contains a thoroughly unnecessary "e," to give it class. That final embellishment of a practical and straightforward invention is what makes the word Populuxe, well, Populuxe." --from Thomas Hine's Populuxe website--http://www.thomashine.com/populuxe_3242.htm
Click thumbnails for a peek inside the book
populuxe--title page
populuxe--man with newspaper and rheostat
populuxe--the importance of a coat of paint
populuxe--an eye for the stage
populuxe--a good era for crawling
populuxe--the age of enpastelment
populuxe--when a man's home was his apron